Karla Javanainen is our Senior Growth Manager. With a background in accounting and a passion for paid media, Karla’s journey led her to the For Everyone Group, where she has become an integral part of our ambitious growth plans. Join us as we delve into her experiences, achievements, and insights, and discover the driving force behind her passion for digital marketing.
What did you do before you joined the For Everyone Group?
“I have a master’s in accounting, but pursued a different path, finding my passion in paid media—a perfect blend of numbers and creativity. My journey evolved through roles at a major travel company and FMCG, until I landed at the For Everyone Group—a perfect medium-sized company with ambitious growth plans.”
What’s one thing you’re looking forward to achieving with the team this year?
“We’re only halfway through the year, and we’ve already accomplished so much! I’m thrilled about my recent promotion and excited to grow in my new role. We just launched AFE Distribution, and another exciting brand launch is on the way. Plus, we’re exploring exciting opportunities in other retail platforms too!”
What’s one piece of advice you would give to someone starting out in marketing?
“Stay open and curious! The digital landscape keeps evolving and new roles are being created all the time. There are plenty of free resources out there, so if there’s something you’re interested in, dive in! Curiosity has really helped me develop my skills and explore the different areas of digital marketing.”
What’s your favourite office snack?
“Definitely something sweet! When it’s lunchtime, I often walk to the local Lidl with the team and sometimes, I go for the healthier option and pick up some fresh berries. But, let’s be honest, I can’t say no to a chocolate bourbon in the afternoon!
Tell us something about you that might surprise us.
“I’ve moved nearly 30 times in my life, and it was total chance that I ended up in Manchester. I’m originally from Finland, and when I first moved here, I never planned on staying. But I fell in love with the city and its people, and now, I can proudly say I call Manchester my home.”
Karla’s transition from accounting to marketing has not only been rewarding but has also contributed significantly to the For Everyone Group’s success. From embracing new opportunities to finding her niche in the sweet spot between numbers and creativity, Karla’s journey demonstrates the power of curiosity and openness to the ever-changing digital landscape. As the team continues to achieve remarkable milestones, we can’t wait to see what the future holds.
Are you looking for a new challenge in a fast-growing company? We’re seeking talented people who want to make a real impact on our growth journey. Check out our live roles: https://foreveryonegroup.co.uk/careers/
